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Let’s Talk Priorities: Custom KPIs & Setting Business Goals

Publication date: 22 September 2021

Why KPIs Matter

Each business must establish specific objectives and determine the most effective method for tracking progress toward achieving them. Revenue and profit reports provide a snapshot of your business, but they do not indicate where and how performance can be improved.

Key performance indicators (KPIs) are used to assess an organization’s performance against its strategic objectives. 

They aid in decision-making, assist in setting strategic objectives, and enable real-time evaluation of business processes. To ensure your business’s continued success, KPIs assist you in assessing your business’s success and developing strategies for achieving your goals.

However, there are a number of pitfalls and dangers inherent in KPI development that can result in a waste of time, effort, and resources, as well as poor outcomes. 

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What to Avoid

The majority of businesses make the error of copying KPIs from other businesses that are not always aligned with their own objectives. 

Bear in mind that KPIs are company- and industry-specific; just because one KPI performed well in one industry does not mean it will perform similarly in another.

This also applies to your company’s departments, as KPIs are department-specific. Even if your company has numerous departments that contribute to your business objectives, measurable KPIs should be delegated to each department. 

Selecting flashy KPIs and imposing them across your entire organization can result in ambiguous or unrealistic goals.

Customizing KPIs

Ideally, begin with a few simple-to-follow indicators. For instance, selecting several KPIs and delegating them to various departments ensures that your objectives are met. By carefully selecting KPIs for each department, you can direct your teams’ attention to the most critical aspects of your business’s goals.

For instance, marketing teams have distinct objectives from sales teams. As a result, even if both teams monitor the same data, such as revenue, they will have distinct KPIs. A sales team’s KPIs would be new clients and growth rate, whereas a marketing department’s KPIs might be increased website traffic, impressions, and click-through rates.

KPIs are beneficial to all departments within an organization, but they are particularly beneficial to financial teams and decision-makers. 

Prioritize Across the Board

Tracking KPIs across the organization, including the financial sector, enables decision-makers to assess real-time performance and strategize effectively.

Numerous businesses make the error of not remaining consistent with their tracking across multiple reporting periods and thus with their objectives. 

KPIs are only beneficial to your business if they are tracked consistently for progress and relevant data is collected to compare historical performance and anticipate trends.

Additionally, keep in mind that KPIs are proportional to the size of the business.

Choosing the appropriate KPIs for your business is critical, regardless of whether you are a startup or an established enterprise. For example, smaller businesses may prioritize core business values and short-term progress, whereas established businesses may prioritize customer lifetime value, acquisition costs, and long-term growth.

At HICO-Group, we use industry-leading best practices to assist you in identifying areas for improvement in your business. By utilizing ROKS®, we can assist you in achieving measurable performance improvements for your business and determining your KPIs, which will enable you to make more informed business decisions.

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