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APRIL 2021: How a Cloud Data Warehouse Helps to Level Up Your Analytics

Publication date: 28 April 2021

Gone are the days where companies made decisions based on a managers’ whim. Nowadays, more and more businesses rely on data to make well-informed decisions. Having insights in data is helpful in all departments of a company – marketing, sales, support, product development, and delivery. However, before companies can use the data, they must find a way to gather the abundance of available data and then find a secure, balanced platform to store it.

That is where a cloud data warehouse (CDW) comes in. A CDW serves as a ‘central’ source of truth for a company’s data, empowering all departments to interpret and act on the same information. Investing in a cloud data warehouse can be pricy, but it comes with numerous benefits. Let’s explore some of them!

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Improved Performance

One of the main reasons why companies invest in cloud data warehouses is improved performance. When analysts have to access application databases directly, their performance may be slowed down because analytical queries often analyze numbers of rows at one time.

Compared to on-site data warehouses, cloud data warehouses are much faster and can handle multiple data streams. In general, a CDW has various servers that can balance the data load and increase processing speeds. Moreover, it is very straightforward to integrate a CDW with new data sources.

Greater Elasticity

Modern cloud data warehouses come with one remarkable advantage. Unlike on-premise servers with limited memory, they can be set up to be elastic. This means that the data warehouse dynamically allocates computing resources depending on what is required. By using only the necessary computing resources, teams can reduce their cost while still benefiting from high-performing data warehouses.

Reduced Database Management

Companies with on-premise servers need to hire server and database administrators to help out with database management. In case that servers go down or need an upgrade, downtime is inevitable. The company server and database administrators will also have to focus on data warehouses instead of completing other tasks.

With cloud data warehouses, the cloud providers cover much of these expenses, making the administration of multiple machines that much easier.

Disaster-Proof Data

It’s not uncommon to experience server failure due to general wear and tear or even some external factors. But, with a cloud data warehouse, a company’s data becomes disaster-proof. A company doesn’t have to do anything to keep the data safe besides deciding how to keep backups. It is possible to take snapshots of the data warehouse, make duplicates, or store backups in the systems provided by the cloud provider.

Large companies can afford to spend thousands of dollars on servers, database managers, and server administrators. On the other hand, smaller companies can only afford to hire a few IT people who have to deal with everything from managing data warehouses to developing apps.

With cloud data warehousing, small and medium-sized companies can ensure access to the same level of technical expertise and technology as large corporations for a fraction of the cost. If you’re looking for an effective solution for your business intelligence, HICO-Group is here to guide you. Whether you are building a data-driven enterprise from scratch, improving existing KPIs, or still trying to connect the dots, we are the team of business intelligence experts in your corner. Let’s chat.


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